PromoTix University

PromoTix University Podcast – Episode 2 🎙️
Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools) – with William Royall

In this second episode of PromoTix University, host William Royall reveals three powerful online tools you can start using today to drive more ticket sales for your events. From automating personalized engagement to leveraging data for smarter artist bookings, this episode is packed with actionable insights that will help you grow your events and maximize your ROI.

You’ll learn how to use Influencity to launch scalable influencer campaigns, how ManyChat can turn your DMs into high-converting marketing funnels, and how PromoTix’s Spotify Artist Insights tool can help you book artists that your audience actually listens to—ensuring your lineup sells. Plus, William shares two bonus strategies for tracking influencer performance and building out a winning ambassador program using PromoTix.

If you're serious about improving your marketing, boosting attendance, and making smarter, data-driven decisions—this episode is a must-watch. 🚀

🎧 Watch & discover the tools used by top event creators to grow ticket sales and fan engagement.

🔗 Links to tools mentioned in this episode:

📖 Chapters

00:00 - Unlocking Success: Three Innovative Event Marketing Tools
00:39 - Introduction to PromoTix University Episode 2
01:28 - Harnessing Influencer Marketing for Ticket Sales
02:05 - Event Marketing Tool #1: Influencity
03:01 - Activating Influencers for Ticket Sales
03:45 - Tracking Influencer Performance and Measuring ROI
04:35 - Incentivizing Influencers to Sell More Tickets
05:13 - Building an Ambassador Program with Influencers on PromoTix
06:36 - Supporting Influencers for Success
07:16 - The Power of Influencer Marketing
07:43 - Event Marketing Tool #2: Manychat
09:05 - Automating Personalized One to One Engagement for Events
09:49 - Transforming DMs into a Notification Channel
10:33 - Automations in Manychat that Increase Event Ticket Sales
11:25 - Why DM Personalized Automation Works So Well
12:32 - Event Marketing Tool #3: Spotify Artist Insights (By PromoTix)
12:49 - Navigating the Challenges of Talent Buying
13:08 - Unlocking Audience Insights with Listener Data on Spotify
13:46 - Leveraging Data for Smarter Booking Decisions
14:45 - Understanding Artist Popularity and Market Trends
15:11 - Leveraging Data for Event Lineups
16:08 - Wrapping Up This Episode of PromoTix University

💻 Follow me

YouTube: https://www.youtube.com/@williamroyalljr
TikTok: https://tiktok.com/williamroyalljr
Instagram: https://www.instagram.com/williamroyalljr
Facebook: https://www.facebook.com/williamroyalljr
LinkedIn: https://linkedin.com/in/williamroyalljr
Website: https://www.promotix.com/